Our mission

Towards a Brighter Blue

On our mission to connect & inspire denim stakeholders, we will conceive and initiate
platforms, projects and events to make denim dry, clean and smart.

ADVOCATE THE GOOD

Promote best practices and give a voice to our industry as a whole: Denim Diplomacy, events, projects & Industry Networking

COLLABORATE FOR THE BETTER

Build a network for industry-wide collaboration on standards, projects and resources for a dryer, cleaner and smarter industry

EDUCATE THE BEST

Train a new generation of bright blue talent and raise the bar on knowledge, skills and innovation throughout the industry