Founders announced plans in 2009, then got to work:

2010 - Expert Meeting: 10 year strategy developed

2011 - Jean School piloted & Berlin Indigo Embassy 

2012 - Jean School launched & Indigo Embassy Istanbul

2013 - Mayor’s Breakfast & Kingpins comes to Amsterdam.

2014 - Opening of Denim City & Blue Lab 

2014 - First edition of Global Denim Awards

2015 - Amsterdam Denim Days kick off 

2016 - Jean School International Course starts

2016 - Denim Academy & store launched

2017 - Denim Days New York first edition

2017 - Denim City becomes independent

2018 - Advisory Board formed, on course for new 5 year plan

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